Kids Can Now Create, Customize, and Code their Own Super Powers
Melbourne – August 2, 2018– iWorld Australia and littleBits, the inventor of the electronic building block, today introduced the Avengers Hero Inventor Kit in collaboration with Marvel Entertainment, LLC. The new kit allows kids to create and customize high-tech hero gear and a unique Super Hero identity using littleBits electronic blocks.
“Inventors, Assemble!” will be kids’ new battlecry as they build their own high-tech hero gauntlet with wearable tech sensors, in-app block coding, a customizable LED matrix light design, and authentic Marvel Avengers sound effects. Marvel Avengers including Iron Man, The Hulk, Black Widow, Black Panther, and Shuri, then guide them through “hero training” in the free Avengers Hero Inventor app, which includes step-by-step instructions and video tutorials for more than 18 in-app activities. By completing activities around light, speed, stealth, sound, coding, and unique hero identity, kids unleash their creativity and imagine their own invention super powers.
“It’s important to us to provide kids with varied experiences and inclusive role models,” said Paul Gitter, SVP Licensing, Marvel Entertainment. “littleBits’ Avengers Hero Inventor Kit enables kids of any age, gender, and technical background to find super powers that appeal to them, embrace these skills, and invent their own. This rich and fun experience allows kids to ‘be more’ by allowing them to learn and challenge themselves.”
“From creating circuits to introducing super powers like stealth mode, rainbow control, power boost, and more, the Avengers Hero Inventor Kit teaches kids about STEAM in a fun, accessible way,” said Ayah Bdeir, founder and CEO of littleBits. “We’re thrilled to extend our relationship with Disney to now work with the amazing team at Marvel to give kids the skills — and the confidence — to change the world.”
The Avengers Hero Inventor Kit includes everything kids need to create their own super powers with electronic building blocks, then reconfigure them in different ways to create new inventions: nine Bits, seven hero gear parts, two sticker sheets, and the free littleBits Avengers Hero Inventor app. It follows the success of the Droid Inventor Kit, which won The Toy Association’s 2018 Creative Toy of the Year and was named to several of the toy industry’s most prestigious “hot toy” lists, including TTPM’s “Most Wanted” and the Toy Insider™ “STEM 10.”
Available in Australia, and New Zealand, the Avengers Hero Inventor Kit will be available in stores in September, 2018. Look for it at selected retail stores. Suggested retail price is $249.95 AUD.
For more information, please visit www.iworldonline.com.au
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.
About iWorld Australia
iWorld Australia is a leading exclusive distributor of STEM/STEAM Education products across Australia and New Zealand. Our mission is to accelerate the adoption of STEAM education products within schools and households in order to prepare students for careers of the future. Our success is based on quality customer support and solid long term business relationships forged with major retail customers and high profile quality manufacturers. We are also an approved member of the Australian Toy Association (ATA).
